Brand Activity
Porsche NFT Crashes
Porsche minted just 2,700 out their 7,500 collection (priced at .911ETH) after four rounds of minting and over 300,000 wallets signed up to the allow list
They were heavily criticized for their high mint price of .911
The collection has surged in value since closing the mint
Article Link: https://www.coindesk.com/web3/2023/01/25/porsche-nft-collection-is-a-reminder-to-let-web3-natives-take-the-wheel/
Amazon rumored to be gearing up to announce entrance to web 3
Expected to launch in spring 2023
Focused on digital asset exchange and blockchain based gaming
Article link: https://blockworks.co/news/amazon-nft-marketplace-web3
Starbucks Odyssey Loyalty Beta launches
Beta participants can complete ‘Journeys’ to earn points and ‘Stamps’
Journey’s drive consumers to learn about the brand and purchase product (tied to existing loyalty rewards account)
Stamps live on the Polygon blockchain and can be bought and sold freely
Adidas launches a ‘Three Stripes Council for their Web3 initiatives
This elected community council will be involved in bi-monthly meetings with Adidas web3 team to provide feedback and pitch ideas
NFTs
Total NFT market remains strong in 2022 despite the bear market
Doodles Launches Next Major Activation
Doodles have announced that Doodles 2 will live on the Flow blockchain which also hosts NBA Topshot but has much less activity compared to the Ethereum blockchain
Doodles 2 will focus on avatar customization and digital clothing, opening the door to much easier collaborations
Doodles is hoping the new collection becomes will usher in a wave of casual web3 consumers
Article link: https://decrypt.co/119958/ethereum-nft-hit-doodles-launch-doodles-2-flow-blockchain
CoolCats announce re-rebrand
Once a bluechip project, CoolCats are pushing to have a better 2023
They have recently brought on a new CEO who has announced a shift in the project as well as a new look for the CoolCats
Neopets announces raise led by blockchain companies to enter Web3
AI News
ChatGPT receives new investment from Microsoft
Goal is to help commercialize the wildly popular AI tools
Article link: https://www.cnbc.com/2023/01/23/microsoft-announces-multibillion-dollar-investment-in-chatgpt-maker-openai.html
Ready Player Me launches trial of generative AI avatar creator
The avatar creator is available as a beta for free now, and users can tap DALL-E’s generative AI art platform to use text prompts to create their own avatar outfits.
Article link: https://venturebeat.com/games/ready-player-me-launches-trial-of-generative-ai-avatar-creator/
Google is Building a DALL-E Product, but for Music
Metaverse
Rec Room Partners with the the NFL
Rec Room continues to build on its sports partnerships, in addition to partnerships with the NBA they have announced a virtual merch partnership with all 32 teams of the NFL
Article link: https://www.roadtovr.com/rec-room-nfl-virtual-merch/
Manchester City Forward Jack Grealish unveils his avatar in Gucci’s Roblox game
Roblox to host Super Bowl Virtual Concert
Roblox will be hosting a free virtual concert for the Super Bowl featuring Saweetie’s avatar
Article link: https://techcrunch.com/2023/02/02/roblox-free-virtual-super-bowl-concert-saweetie/
Gaming
Bored Ape Yacht Club launches ‘Dookey Dash’ mini-game
The game is gated to just holders of the ‘Sewer Pass’
Your high score is tied to that NFT (and will affect the rarity of your subsequent NFT)
Spawned significant social engagement and brought many Twitch gamers onto the scene
Article link: https://www.theblock.co/post/206337/a-load-of-crap-bored-ape-nft-game-attracts-pros-angling-for-a-piece-of-the-dookey
