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Web3 Roundup 2.20

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Web3 Roundup

Web3 Roundup 2.20

A roundup of activity in NFT, Metaverse, Gaming and AI

Jack Roberts
and
Wolf Fleetwood-Ross
Feb 20, 2023
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Web3 Roundup 2.20

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Brand Activity

McDonalds Lunar New Year Activation

  • Interactive commercial that leverages AR to showcase 3D art in your living room in celebration of the Lunar New Year

Twitter avatar for @karenxcheng
Karen X. Cheng @karenxcheng
The first NeRF in a TV commercial! It starts with a scene of a younger version of me, and then transitions to present-day me Directed by @nortondirector using @LumaLabsAI for @McDonalds *at least, it's the first commercial that I know using NeRF, if you know of another lmk :)
5:43 PM ∙ Jan 17, 2023
3,671Likes630Retweets

Rolling Loud Music Festival fails to sell out their first NFT collection

  • LoudPunx NFTs provide global VIP entry into every Rolling Loud Music Festival

  • Rolling Loud Festival attempted to sell 10,000 NFT’s at a price of 1 ETH but only sold 2,435

  • Using an NFT for admission just twice would come close to recouping the mint price.

  • Article Link: https://nftnow.com/features/exclusive-how-rolling-loud-plans-to-bridge-hip-hop-and-web3/

Hermes wins lawsuit against copycat NFT Metabirkins

  • Mason Rothschild, a California-based digital artist that created and sold the "MetaBirkin”, a collection of 100 NFT’s depicting faux-fur iterations of the iconic Birkin bag. Physical Birkin bags can easily retail for six figures.

  • This marks the first NFT trademark trial and could set the stage for future lawsuits

    Hermès wins lawsuit against MetaBirkin NFT artist – Mason Rothschild was  selling the digital fluffy handbags in the metaverse, but was sued by the  luxury fashion house over trademark rights | South
  • Article Link: https://www.lexology.com/library/detail.aspx?g=c043ba9c-9541-4727-b398-5d3a9ca30cb9

Reddit X Super Bowl Give Away Themed Traits

  • Reddit teamed up with the Super Bowl and allowed users to pick a competing team’s traits to customize their reddit avatar

    Reddit: How to Get a Free NFL Avatar
  • Traits are modular and can be combined with other collections, as well as equipped at any time with no gas fees

  • Over 1 million Super Bowl X Reddit NFTs have been claimed

  • Article Link: https://decrypt.co/121087/reddit-million-free-super-bowl-nfts-polygon

Lamborghini preps NFT drop

  • Lamborghini is partnering with VEVE to drop its first digital collectible

  • Not much more detail is known at this point

  • Article Link: https://nftevening.com/veve-x-lamborghini-partner-to-drop-automobile-nft-collectibles/?utm_source=os

Amazon Entering Web3 via Gaming

  • Amazon plans to launch a web3 gaming initiative this Spring

  • This would be another massive onboarding event

Twitter avatar for @andrewfine_
AndrewFine.eth @andrewfine_
Amazon is about to dive head-first into Web3. Will they disrupt the space as a whole? 🧵👇 (1/10)
Image
7:09 PM ∙ Jan 31, 2023
35Likes9Retweets

Louis Vuitton NFT Collab

Twitter avatar for @knveth
knv @knveth
louis vuitton will be dropping NFTs in collaboration with an extremely celebrated artist to celebrate their 200th anniversary but have not once mentioned NFTs in single breath - imo this is the way normies can be onboarded, we need to collectively kill the word NFT
Image
Image
11:32 PM ∙ Feb 6, 2023
27Likes1Retweet

NFTs

Bored Ape Yacht Club’s ‘Dookie Dash’ Gaming is Over

  • The Temple Run style game put out by Yuga Labs has officially closed

  • With a reward for best score this activation saw some strong cross pollination between prominent gamers and streamers and the Web3 native audience

    • In fact, a Fortnite pro logged the top score

  • Dookie Dash was a financial success for Yuga with the free mint earning over 2 million USD in secondary creator fees

  • However this is not the end- Yuga has revealed that this is the first step in a process that will take months all building up to the mint of their new “Mech” collection

  • No one knows the exact nature of future activations though the bar has been set high

Check’s Dynamic NFT Art Project Grabs Web3 Attention

  • Checks was a free mint in January that explored themes of authenticity and verifiability on the internet

  • The art’s metadata was updated many times creating an experience for holders (rather than a static piece of art)

Twitter avatar for @jackbutcher
@jackbutcher @jackbutcher
3:29 PM ∙ Feb 15, 2023
1,952Likes323Retweets
  • Article Link: https://nftnow.com/features/jack-butchers-checks-are-burning-whats-next/

  • Check’s Website & Overview: https://checks.art/intro

Bitcoin NFTS

  • A new process on the Bitcoin blockchain effectively allows for Bitcoin NFTs to exist

  • It’s TBD whether this hype will have legs or is more of a fad

  • Bitcoin NFTs are inherently less functional than Ethereum smart contract based NFTs and confined to static art as of now

Twitter avatar for @dotta
dotta @dotta
A guide to buying Ordinal NFTs for Ethereum people who are Bitcoin-curious:
4:51 PM ∙ Feb 6, 2023
591Likes167Retweets

Blur Airdrop ‘Stimulus’ Rewards NFT Traders for Activity

  • NFT Marketplace Blur incentivized users to buy and sell NFTs on their platform with an airdrop of their new cryptocurrency $blur

  • The airdrop went live this week providing ‘free money’ to many NFT traders

  • Many traders immediately sold their drop while the price remained high

  • Article Link: https://www.coindesk.com/markets/2023/02/15/nft-marketplace-blurs-token-reaches-500m-trading-volume-after-airdrop/

AI News

Google $100B in market cap after it’s Bard presentation (ChatGPT competitor) falls flat

  • After Microsoft Bing’s integration with ChatGPT, Google is rushing to launch a competing product

  • Article Link: https://www.npr.org/2023/02/09/1155650909/google-chatbot--error-bard-shares

While AI will disrupt industries and replace jobs, it may create a new one: The Authenticity Industry

  • Great thread musing on this subject below

Twitter avatar for @balajis
Balaji @balajis
The Authenticity Industry It’s both already here and the next big thing. It’s anti-fraud and proof-of-human. It’s detecting deepfakes and banning bots. It’s computer captchas and Turing tests. It’s proctoring and auditing. It’s the jobs AI creates in lieu of those it automates.
4:07 AM ∙ Feb 13, 2023
1,352Likes223Retweets

Metaverse and Gaming

Zero10 Launching an AI-enabled feature for users to create their own AR Fashion

  • After launching its AR Fashion Platform in November, Zero10 is launching Custom Shop, an AI-enabled feature that helps users create AR fashion

Zero10 wants to crack open 3D and AR fashion design for the masses
  • Article Link: https://www.voguebusiness.com/companies/zero10-wants-to-crack-open-3d-and-ar-fashion-design-for-the-masses

Ready Player Me Launches Generative AI Avatar Creator

You can customize a Ready Player Me avatar with generative AI.
  • Users can tap DALL-E’s generative AI art platform to use text prompts to create their own avatar outfits

  • Article Link: https://venturebeat.com/games/ready-player-me-launches-trial-of-generative-ai-avatar-creator/

Crypto

Crypto ads are ‘banned’ from the Super Bowl

  • Jack’s hot take: No crypto companies were buying so why not get a PR win by banning them?

  • An NFT company ‘Digidaiku’ did have an ad with a QR code that led to their NFT collection (and saw massive sales as a result)

  • Article Links:

    • https://watcher.guru/news/crypto-commercials-banned-from-super-bowl-ads-following-ftx-collapse

    • https://decrypt.co/121152/digidaigakus-super-bowl-ad-baffles-viewers-free-nfts-still-selling-700

Moonpay and Looksrare announce partnership

  • Similar to their partnership with OpenSea, Moonpay is introducing an NFT checkout integration with Looksrare that allows anyone to buy NFTs with a credit card.

  • Article Link: https://news.bitcoin.com/moonpay-and-looksrare-partner-to-bring-convenient-nft-purchasing-to-the-masses/

SEC comes for ‘staking’ and fines Kraken $30M

  • After the FTX fallout, the SEC is taking aggressive action against cryptocurrencies and is regulating ‘Staking as a Service’ in the US which many exchanges offer

  • Article Link: https://www.coindesk.com/policy/2023/02/09/us-securities-and-exchange-commission-sues-kraken-over-crypto-staking-services/

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