Brand Web3 Activity
Monopoly Partners with World Of Women
NFT collection World of Women and popular board game Monopoly are collaborating on a crypto/NFT themed version of the popular board game
The board game will see the Ethereum symbol used for money and include World of Women characters among other web3 references
World of Women holders will not receive exclusive access or discounts
The collaboration notably does not have a digital extension either
World Of Women have said that there will be special rewards for holders but there is no clarity as of now
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Vee Friends Collaborate with Crocs
Vee Friends continues its recent run of collaborations, this time partnering with Crocs to design Halloween themed jibbitz that can be displayed on Crocs
The collaboration will include 5 Vee Friend characters such as “Well Connected Werewolf” and “Jolly Jack O Lantern”
Aside from the jibbitz the collaboration will also see a Vee Friends and Crocs designed float at the 50th Annual Village Halloween Parade in NYC
The collection goes live on Oct 19th and will be priced at $19.99
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.swoosh Debuts First IRL sneaker
Nike’s web3 counterpart .swoosh has just shown off what will be its first physical sneaker
The sneaker “TINAJ” will be available for people who have unveiled an OF1 Box NFT before the cut off date of October 16
All eligible holders will be able to purchase a TINAJ for $120 exclusively on the SNKRS app
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Adidas and Moncler Collaboration Includes AI and NFTs
Adidas and Moncler have teamed up for a web3 friendly collaboration that involves a variety of emerging technologies
The collaboration is titled “The Art of Explorers” and the video promotion sees the inclusion of AI generated “explorers” alongside mixed media sculptures
There is also an immersive digital experience that can be accessed from desktop
Users can purchase the collection directly from the digital experience by interacting with billboards
Finally there is also an NFT element with 3,000 digital boots being up for grabs
Certain Adidas NFT holders can claim for free with the rest going out for sale
The boots are just an art piece for now but “will evolve through the Adidas web3 ecosystem” according to their website
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X Launches Creator Streaming Service
X has ventured into the creator streaming world with its newest live stream feature
The newest feature puts the social media app as a direct competitor to sites such as Twitch and Rumble though adoption of this feature is still in its infancy
In an effort to encourage streamers on the platform Elon Musk has been streaming himself play his favorite video game Diablo 4
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Starbucks Odyssey Activates Around Pumpkin Spice Season
The loyalty program continues to engage consumers with activations and sell NFTs tied to cultural moments on the brand calendar
The latest ‘Journey’ includes a metaverse activation that has the player collect ingredients used in Pumpkin Spice lattes
The associated stamp sale is five versions of its popular fall drink: the pumpkin spice latte
The stamps were sold for $20 each and roughly 9,000 pumpkin spice NFT’s were minted
The stamps provide users 250 points towards their account score and can be combined through an NFT burn mechanism to create
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Louis Vuitton Launches Discord
Louis Vuitton is no stranger to web3 having released several NFT projects over the years, though now they are giving their digital communities a place to connect in the form of a discord server
There will be a separate channel for Via Trunk holders
Via is a Louis Vuitton NFT collection that minted over the summer with each soulbound NFT costing $41,000
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Sotheby's and Ledger Release a Limited Line of Wallets
Sotheby’s and Ledger have teamed up to release a limited line, though it will not be hitting the masses anytime soon
These limited edition hardware wallets will be presented to “purchasers of top digital art” through a Sotheby’s auction
There is also an educational element to this collaboration with Ledger Academy producing content that will be published to the Sotheby’s Metaverse
The goal being to introduce art buyers to digital art and self custody safety
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Native Web3
Gutter Cat Gang Acquired
Gutter Cat Gang has been acquired by a prominent community member “Noah”
The deal saw the original Gutter Labs LLC dissolved and a new LLC Gutter Entertainment created
Details are sparse but many are reporting that the original founders did not receive any monetary compensation for the company
Noah will be injecting the company with $500k of his own funds
The news was generally received well with the Gutter Cat collection raising over 50% in price after the announcement
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OpenSea Announces Creator Studio
OpenSea has added one of their biggest features yet; the ability for artists to mint NFT’s directly on the platform through the OpenSea website
This allows artists from all walks of life to join the platform, as minting a collection is now as simple as clicking a couple of buttons and requires no coding knowledge
This feature allows creators to mint NFTs on a variety of blockchains as well as in a variety of ways, it also allows customers to use a credit card opposed to a crypto wallet when purchasing
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Yuga Labs Announces Lay Offs
Web3 behemoth Yuga Labs has announced lays offs and a refocusing of the company
The restructure saw the Metaverse Otherside absorbing many of the business units within Yuga such as 10KTF and MEEBITS
This news comes during a tough time for the company, with many of their most die hard fans upset over the lack of rewards and and disappointing game releases
Forge as well as their most recent game Legends of the Mara are still not being fully operational despite its release two weeks ago
The Yuga Labs CEO stated that going forward “Every ongoing digital connection will be part of and reinforce the Otherside evolution. This encompasses gaming, entertainment experiences, interactive social connections, and a range of unique initiatives”.
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Pudgy Penguins Plushies Available in all Smyth Stores
Hot off the heels of their impressive Walmart deal, Pudgy Penguins have now jumped the pond and have invaded Smyths, the largest toy retailer in the UK and Ireland
The toys themselves are the same, sold at Walmart as well as Amazon and include the web3 applications as seen in the USA
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AI News
Adobe Showcases Next Gen Fashion
Adobe has just given the world a taste of what may be the future of fashion
During the Adobe Max 2023 event they unveiled “Primrose” an interactive dress that can change shape and design seamlessly in a matter of seconds
The dress can not only change designs but also incorporate animated moving patterns
The dress truly must be seen to be believed and the full demo can be found below
Deepfakes Are Becoming More Prevalent
Deepfakes are getting harder to distinguish and are beginning to see the nefarious uses that many predicted
Recently there has been a slew of deepfake videos of celebrities endorsing products or asking customers to click on scam links
Mr. Beast recently tweeted to his 24 million followers alerting them to a deepfake video of him that promises users $2 iPhones if they click the link attached to the video
Tom Hanks alerted his social media audience to a similar scheme involving a fake dental plan using an AI generated version of himself
Scams links aren’t the only dangers of deepfakes
There are also many videos of deepfake celebrities offering false endorsements of products and even Robin Williams voice has been used to narrate a commercial
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Metaverse / Gaming
Mythical Games Launches New Web3 Mobile Game: Nitro Nation
Mythical Games has been on a mobile gaming tear as of late
They recently shifted their flagship game Blankos Bloc Party to mobile, released the popular NFL Rivals which has now done over $2M in secondary volume on their marketplace
And now they have released a racing mobile game titled “Nitro Nation World Tour”
The game itself is a drag racing game where the cars themselves are NFTs
These cars have all been licensed from major brands such as Mclaren, Aston Martin and Jaguar
The game is also collaborating with popular electronic musician DeadMau5
A DeadMau5 car can be unlocked by completing the DeadMau5 in-game racing event
DeadMau5 will also be using the game as tour visuals on his upcoming tour
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Amazon is Giving Away Gaming NFTs
Amazon is doubling down when it comes to blockchain gaming
All Amazon Prime subscribers can currently claim several free NFTs as well as a number of non NFT items that can be used in Amazon supported web3 games
The games include, Mojo Melee, Blankos Bloc Party and My Pet Hooligan, which recently announced a 12 month collaboration with Prime Gaming
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Yuga Labs Invests in Spatial Computing Startup
Yuga Labs has made an investment into “Hadean”, a startup focused on spatial computing
Specifically, Hadean is creating technology that allows thousands of players to be on the same digital map concurrently
With this funding Hadean will create a US based team dedicated to working solely on Yuga Labs upcoming Metaverse Otherside
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Crypto
Coinbase to Launch in Singapore
Coinbase has launched its services in Singapore after a lengthy governmental approval process
Coinbase can now be accessed by individuals and intuitions within Singapore
Coinbase has also already integrated with Singapore’s digital identity application “SingPass”
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