Otherside Land Bust, Coachella Augments Reality

1. Coachella Mints Merch

Flume’s show at Coachella featured huge, 3D augmented-reality images on stage, but the catch was that only viewers at home got to see the enhanced fun. That’s because Coachella’s innovation team wants AR-integrative shows to boost at-home viewership.

Sensory merchandise, such as digital posters and soundscapes, was another focus. Music collective 88rising offered an NFT collection, but the most exclusive tokens were from the Coachella Keys Collection, which included lifetime festival passes.

2. Otherside Bonanza? Maybe

It was a massive digital land rush last weekend. There’s been mixed sentiment in the NFT community about the virtual “land drop” on Yuga Labs’ Otherside. Demand and excitement were high. Ethereum gas fees were exorbitant (>$7,000 at one point). Maybe crypto and the real world aren’t that different after all? And Yuga’s new ApeCoin plummeted in value.

3. Adidas: It’s Tracksuit Time

adidas Originals @adidasoriginals

Hey Into the Metaverse NFT holders,  It’s time to move into phase 2, claim your exclusive physical ITM merch at adidas.com/into_the_metav…. 1/6

Adidas is trying to build a metaverse ecosystem with their multi-phase NFT project. “Into the Metaverse” NFT holders can now burn their Phase 1 token for physical merch: a hoodie, beanie, and made-to-order tracksuit. Burning the NFT for collaborative IRL products will also allow token-holders to receive their Phase 2 token. Some are unsure of the new NFT’s utility.

4. Snapchat Bets Big On AR

Not all tech giants are bullish about the “metaverse”. Snapchat CEO Evan Spiegel is choosing to invest in AR —a technology that is more widely accessible today.

With Snapchat’s new in-app feature “DressUp,” users can try on virtual outfits and interact with retailers. (Thankfully, no goggles required).

“Our fundamental thesis and our big bet is on the real world, and that people really enjoy spending time together in reality. And that computing can really enhance that, [and] make that more fun and contribute to shared experiences.” - Evan Spiegel

…And In Case You Missed It

• ReadyMag spotlights FutureCorp.io as an inspiring company website

• California issues executive order on crypto

• Algorand becomes the official blockchain of the FIFA World Cup

New Brands Staking a Claim in the Metaverse:

• Spotify Island launches on Roblox

• Fidelity launches metaverse in Decentraland