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E-Commerce On Blockchain
1. RTFKT reveals MNLTH Cryptokicks
Nike and RTFKT have released their first digital shoes.
Cryptokicks are modeled off of the uber-popular physical sneakers Nike Dunks, which have a long history going back to ‘90s skater culture. This release is a high-profile example of the intersection between hype for a real-world product and digital fashion.
See full story here.
2. Ty Haney launches Try Your Best on blockchain
The Outdoor Voices founder has launched a new platform that allows consumer-goods brands to receive customer feedback on blockchain. This business model gives consumers direct participation with brands that they care about. It remains to be seen how much blockchain technology will disrupt traditional online commerce.
Read how the platform works here.
3. Blockchain gaming the focus of Framework Ventures $400 million investment
Framework Ventures is one of the largest venture capital firms investing in Web3 and they were the first to go “all-in” on decentralized finance back in 2019. Approximately half of their new funds ($200 million) are being allocated to blockchain gaming. We see this as a strong indication that gaming will continue to be a leading focus of Web3 investment.
4. Glow Labs offers blockchain-based rewards for e-commerce
Glow Labs is a new white-label software company facilitating brand-consumer relationships via blockchain. They allow brands to create their own loyalty-rewards programs for consumers, empowering creators and companies to strengthen connections with their communities.
Learn more here.
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