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Machines Have Found Their Muse, Grit Saddles Up
1. Art Gets Algorithmic: Text-to-image AI
If you haven’t, spend some time this week going down the rabbithole of #midjourney on Twitter or Instagram. Like its predecessors DALL-E or Runway ML, the program has put the previously inaccessible power of AI into the hands of creators who may not count the ability to code among their skillset. The machine learning algorithm behind Midjourney and DALL-E translates simple text prompts into art — making it easier than ever to test out new ideas. A disruptive and exciting emerging technology, text-to-image AI is changing how we define art and think about human imagination.
You probably just need to see it with your own eyes. Watch this explainer from Vox for a simple breakdown.
2. Gala’s Grit Saddles Up on Epic Games Store
Grit, a wild west battle-royale adventure, is the first blockchain game to be supported by a traditional gaming platform. Web3 gaming company Gala Games is taking a big step into the mainstream by releasing Grit on the Epic Games Store.
There’s an ideological rift developing between those who support NFT and blockchain-based games and those who don’t. For example, video game marketplace Steam has taken a hard no-blockchain stance on its platform, creating a vacuum for others, like the Epic Games Store, to fill.
3. Budweiser’s Clydesdales Enter the Race
Budweiser is galloping onto the digital horse racing game Zed Run. The beer brand is minting 2,500 Budweiser Pass NFTs for purchase that feature their classic Clydesdale horses as digital skins. Pass owners will be able to race on Budweiser’s new virtual race track in Zed Run as well as being able to gain access to merchandise and exclusive Zed Run events.
The sponsorship deal allows Budweiser to bolster their brand among the Zed Run community while also garnering support for the Ethereum-based game. Given Budweiser’s iconic Clydesdale image, the collaboration is an example of a natural marketing partnership.
4. Mulberry Tags Digital IDs for Leathergoods
Digital twins and IDs are becoming more and more common for luxury fashion brands. Mulberry’s leather bags will now be fitted with a unique digital ID powered by software platform EON. The near field communication tag offers information about the product and exclusive content for the owner. The initiative is part of Mulberry’s emphasis on sustainability and circularity with their products.
There’s been increased demand for product transparency with luxury goods and brands. And with a booming resale market, verification of authenticity is more important than ever. Unique digital IDs also give customers a deeper personal connection and experience with products handcrafted to last a lifetime.
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